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5 Important Metrics In Tracking Your B2B Email Marketing Campaign

Email marketing is a powerful tool to generate leads for your business. Because most email campaigns result in sending a large volume of emails to many different recipients, tracking performance through established metrics becomes critical to the success of the campaign. Furthermore, it is important to use the same metrics as the popular mail servers to avoid running afoul of establish rules that could result in a shutdown of your email account. B2B email marketing campaigns.

We have listed 5 of the most widely used industry metrics. They can help create and calibrate a more effective plan to improve your marketing campaigns.


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