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Using These 7 Words Will Help You Close More Inbound Sales Leads


David McMahon photo Written by David McMahon on 04 Oct 2017 // 2:22 PM

Welcome, today I'm looking at using seven words to help you sell more and close your inbound sales leads faster.

But first let me ask you, Is selling more of an art or a science?

To answer the question I find it is easier to ask, is what's the difference between art and science? Simply art is more about the emotion (the relationship), while science is more about how & why (your technique).

I want to really highlight for you that there are many, many types of sales training programs that you can do. Most of them will teach you the technique. And that's why I have seen so many business owners jump into a sales training program and they learn technique but they don't understand why it didn't work for them when they go to apply it. Then they will blame the sales training process.

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Should You Use Snapchat In Your Inbound Marketing and How To Get Started


David McMahon photo Written by David McMahon on 16 Aug 2017 // 1:29 PM

I'm in the park today writing this blog, I wanted to speak with you about the 8 hidden Snapchat hacks for inbound marketing that you can use to get started.

Now, in the essence, I'm going to start with

What is Snapchat?

Snapchat is no different than all of the other social media tools out there, with the slant on being more of an instant message type tool. You can upload pictures. You can upload your videos. You can send them to your friends.

The difference is that your friends only gets 10 seconds to view it. Once they've seen it, it disappears forever. And that's what makes it a really cool platform. They claim to have 150 million, that's a hell of a lot of people, using the app every day. And some stats suggest that people are watching around about 10 billion videos or snaps, as they call them, per day on Snapchat.

So, as a business owner, we have to ask ourselves, that's a hell of a lot of people and is this something that you should be using in your inbound marketing strategy?

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Successful Businesses Post Less on Social Media, But Make More Sales


David McMahon photo Written by David McMahon on 18 Jul 2017 // 5:04 PM

Why do successful businesses post less on social media and still make more money?

Well, it's an interesting one. I find myself looking around, there are so many marketing strategies that you can do. And for me, it's become very overwhelming as times. I felt is time to highlight how you can look and seek inspiration from other marketing strategies, ideas and work out what is right for you.

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How (not) to Hire an SEO Marketing Consultant


David McMahon photo Written by David McMahon on 03 May 2017 // 3:39 PM

The online marketing industry has made so many strides in gaining a more credible reputation, and – the truth be told -- many of us so-called experts have made many mistakes.

I have tried many marketing ideas that have failed, but the important thing is that I do it on my own web site and not my client's Web site.I still see many people and companies who claim to be online marketing and SEO marketing gurus. But most of the simply take your money and run!

So I'm going to give you the top 15 groups to watch out for when hiring an SEO consultant. But first let me explain, you see before I become a marketing and SEO marketing Consultant myself, I was a damn good computer guy; I had to be otherwise I would have never been hired as the IT Director for AAPT Mobile. But my transformation from computer nerd to marketing junkie did not happen overnight it took a lot of time.

So let have a bit of fun and maybe the following can help you to pick a dud from a star!

So here is the SEO marketing Consultant Danger Sign List:


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Why SEO Strategies and Weight Loss Diets Don't Work


David McMahon photo Written by David McMahon on 02 May 2017 // 10:13 AM

Have you ever tried to lose weight with no results? A while back, due to easy living, I was carrying an extra 10 kilos more than I needed. Even after 18 months of doing more running in the gym, I wasn't losing any weight. I had it in my head that I had to do more exercise and push myself even harder until I learned the hard lesson; that weight is a balance of eating and exercising. My balance was wrong. It is the same for SEO strategies. I often find myself talking to people who haven't learned that it’s the same balance needed for SEO.

There is a balance of your SEO strategies and creating your content, like writing blogs. It’s the shocking truth that in this world, we are more likely to die due to being overweight than of starving. In 2012 and 2013, the Red Cross estimated that 1.5 BILLION people are dangerously overweight worldwide, while 2.925 MILLION were underfed. When I started looking at what I was eating, and then learned better meal sizes, within 10 months, the 10 kilos just dropped off. I was only needing to go to the gym 3 days a week.

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My 12 Principles of Using Inbound Marketing


David McMahon photo Written by David McMahon on 27 Apr 2017 // 10:04 AM

I was sitting with Darryl having coffee when he asked me “What are the principles that you use for inbound marketing?”

It struck me as quite a strange question because most people ask me “How do you “do” inbound marketing”. So I thought I'd share with you my 12 principles for inbound marketing today.

But firstly let me clear - these are the not steps to follow, but the principles I use to ensure thatinbound marketing is working for my business.

1 Get into the right headspace. As a business owner of a marketing agency, it's important for me to stay focused on what makes the money. I look at my thinking time to ensure that I'm spending 50% of my time working on “how to get the money in the door” (i.e. sales) and the other 50% on “how to get the job done and out the door” (i.e. delivering the best outcome for my client).

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