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What is Google Search Console? and Why do you need it for Inbound Marketing?


David McMahon photo Written by David McMahon on 08 Mar 2017 // 8:53 AM

Search engine optimisation is incredibly important for businesses. When you optimise your webpages, including your blog posts, you're making your website more visible to people who are looking for keywords associated with your product or services via Google. It can be pretty tricky tactics to master with Google's huge amount of algorithm updates and tools. Plus it will impact your inbound marketing results.

How do you know what matters and what doesn't? In this blog, we are going to look at a really awesome tool created by Google to help you understand what Google's robots are trying to do and how to improve your overall SEO performance. Plus, this tool is free for all businesses.

It is called Google Search Console!

Once you get inside, you're going to be presented with a screen very similar to this.


It will highlight how your website is going. Over on the left-hand side, you will see menu options like; messages, search appearance, search traffic, Google index, and crawl.

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Tips to Win Back Lost Customers Using Inbound Marketing


David McMahon photo Written by David McMahon on 27 Feb 2017 // 1:36 PM

Your customers are going to wander away for various reasons. Maybe you accidentally irritated them by providing bad service or a less than stellar product. More often, they have gotten what they needed and have simply moved on. Others may show interest for a while, and then forget all about your company. When this happens you have two choices, you can either let them go or win them back.

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How to Hire a Freelance Writer for Inbound Marketing


David McMahon photo Written by David McMahon on 24 Feb 2017 // 9:17 AM

Overall, studies show that business are publishing less frequently. Rather than churning out short, thin posts that shifting to longer and more in-depth posts that take a bit more to produce. Sooner or later in the life of a business owner, committed to great inbound marketing, is going to start the realization of "holy smokes!

This content creation creates an awful lot of writing." At this time, whether you are a professional, or a consultant, or engineer, or even a hair dresser the realization leads to the quick conclusion that you need help from a professional writer.

How do you go about finding it?

Especially if you're an engineer or someone who's a left-brain thinker. This might be like a quest to try to find a unicorn.

So, we're going to break it down for you on how to hire a freelance writer for your inbound marketing.

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Your 3-Step Guide to Building an Inbound Marketing Plan


David McMahon photo Written by David McMahon on 14 Feb 2017 // 0:05 PM

Running a successful business is fun. Nothing beats the feeling of having your product and services sell like hotcakes while you wake every morning excited to hit your to-do list. But running your own business can sometimes have its low points. Those painful moments when you realize that things aren't going so great.

So, when you're tired of putting up all those hours without anything to show for it and you have absolutely no idea what you should do next. I'm going to share with you a sure-fire strategy that will help lift you over any obstacle standing between you and your business and your long-term success. It's by helping you get started with planning your inbound marketing process, right now.

But before I share with you my insights, I really wanted to set the scene by asking the question;

What is a marketing plan?

By definition, it is a plan for your marketing. Marketing plans, which are rigid in format, track you through the process of all the questions that you should be asking yourself as a business owner on how to achieve your financial and business goals.

What has changed? We now live in an environment where our audiences are scattered. If we look back 20 years ago, traditional marketing plans would be done every 12 months and we would map out what we are going to do over the next 12 months and we would run those number of promotions. But technology has changed. It has changed the way in which people communicate. When we understand that when we build a marketing plan, we need to adapt to the fact that the whole world has changed. The day of planning for the next 12 months is just not practical in this modern era of marketing.

As we progress down the line of inbound marketing, we take on the fact that there is a lot more technology. There's social media channels like; Facebook, LinkedIn, Twitter, and Instagram. All of these are different ways in which people, your customer, wants to or even prefers to communicate. In that process, we're left with the challenge, as a business owner, how can we adapt?

For us as business owners, we need to understand that technology has brought the opportunity for your customer to communicate and get their news and their research through the different channels. The solution for us is to understand that the future of any marketing that we do is through the power of list segmentation. List segmentation means taking the time, using your CRM programs and breaking your customer data base into lists. We refer to this in inbound marketing, as grouping your customers together under their Buyer Persona.

A Buyer Persona is just a fictitiouscharacter representation of a group of people. So, you might have business owners, you might have accountants, office managers, women with young children, women with older children, or women with older children who are now reentering the workforce. Again, these are all different types of buyer personas.

Free hubspot demo

That leads us to the understanding of; how can we adapt? How can we adapt with this tactical hell or marketing hell of so many different ways in which people can communicate with you and your business? I mean, we're taking on the effect that we've got offline marketing, such as; trade shows, newspaper, print signs, people walking past your shop. Then we incorporate that into the online world, where we have; SEO, affiliate marketing, remarketing, reviews, blogs, Pinterest, Instagram, Twitter, Facebook, and all of the other myriad of social media that people can choose to communicate by.

So, here we're going to share with you how you can adapt a very simple method that allows you to complete your marketing plan on an ongoing basis. And we're able to improve your results by tested measure in a more practical and systematic way.

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Why We Use and Recommend HubSpot Marketing Software


David McMahon photo Written by David McMahon on 02 Feb 2017 // 3:24 PM

At a recently marketing meetup I was asked why I use and recommend HubSpot Marketing software?

Now given I'm a big fan of HubSpot, inbound marketing and using the HubSpot software tools for many years, plus run training programs for many orgrainsations who have started the using the HubSpot. I do find I'm still being asked what is HubSpot and how it works.

So to be a little different I thought I would share a YouTube video of Brian Halliagan, CEO and Co-founder of HubSpot who shared his overview of HubSpot and what the software can do for you. So garb your coffee and sit back and watch here.

For people who do not wish to watch whole 27 mins video, I have also include the transcrption below for all the people who like to scan read, like me :)

HubSpot's Marketing, CRM & Sales Demo



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The 5 SEO Things Businesses Must Do Different in 2017


David McMahon photo Written by David McMahon on 09 Jan 2017 // 1:47 PM

I feel like the whole of Australia is on Holidays!

January in the Australian is often the quite time for most businesses. It is time when most people take holidays with family and recover from Christmas. So like most people, I'm on holidays too.

But I do take time during January to plan and map out my business goals and catch up on the industry trends like SEO that I going to share with you here.

The 5 SEO MUST Dos For 2017

Keep in mind that Keyword searches have long been the backbone of SEO and search engine optimisations. Technology is changing so fast that it is difficult to keep up. Search engines now have new algorithms that no longer use just keywords. Users and search engines alike are looking for content and answers to questions. There are some things that you can do with your business in order to keep up with the trends in SEO.

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